17.07.2026 | Patrick Stieglbauer
Lizenz: Adobe Stock
Why Certifications Matter More Than Ever: As the Broadcom Partner Program continues to evolve, certifications have become a critical success factor for VMware partners seeking sustainable growth and competitive differentiation. Role-based certifications such as Proven Professional, Certified Expert, and Knight establish a structured competency framework that validates both individual expertise and partner capabilities. These certifications not only demonstrate technical excellence but also serve as a recognized benchmark for customer trust, partner readiness, and market credibility.
Partners can leverage these certifications to achieve greater competitive differentiation, demonstrate validated expertise to customers, and enhance their relevance within the Broadcom Partner Program through higher Partner Levels and increased Capability Points.
The Broadcom certification program follows a structured competency development model, enabling partners to progressively build and validate technical expertise and business capabilities.
| Level | Purpose |
| PurposeProven Professional | Foundational product knowledge and core technical understanding |
| Certified Expert | Hands-on experience and validated customer-facing expertise |
| Knight | Highest level of technical mastery and cross-functional capabilities |
The journey begins with training and assessments within the Broadcom Partner Portal, followed by a formal evaluation conducted by Broadcom experts.
The key differentiator between the entry-level certification and Certified Expert status is the structured validation of real project experience. Specific requirements vary depending on the role and certification track.
Important: Evidence must be based on real customer documentation and project deliverables – presentations, simulations, or purely theoretical work are not accepted.
After submission, the evidence package undergoes a formal review by Broadcom.
The new Broadcom certification framework is built around three key principles:
Demonstrable expertise instead of theoretical knowledge
Role-based competency development
Strong alignment between partner status and business growth
The objective is clear: greater independence, deeper solution expertise, and stronger differentiation in an increasingly competitive market.
For VMware partners working with TD SYNNEX, one thing is clear: Certified Expert status is far more than a certification – it is a strategic business enabler.
Increased relevance within the Broadcom Partner Program
Stronger customer positioning and credibility
Sustainable growth across the VMware business portfolio
Start planning your certification strategy today and take advantage of enablement programs, technical workshops, and demo resources to accelerate your team’s path toward Certified Expert status.
As an authorized VMware by Broadcom partner, your challenge is to ensure that your teams achieve the required certification levels quickly, efficiently, and strategically. This is exactly where TD SYNNEX Switzerland supports you as your trusted enablement partner.
We provide practical, hands-on guidance to help accelerate your journey toward Certified Expert status:
Our goal is not only to help you prepare for certification, but also to drive long-term partner excellence, business growth, and market success.
Take Action Today: Connect with our team and start building a structured certification strategy with TD SYNNEX – aligned to your business priorities, designed for rapid execution, and focused on achieving measurable outcomes.
Patrick Stieglbauer
Business Manager VMware by Broadcom
patrick.stieglbauer@tdsynnex.com
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