20.11.2025 | Jennifer Olowson
Lizenz: IBM
You’re not alone. Today, businesses are facing a significant obstacle when it comes to achieving accurate and effective generative AI. However, this barrier is not what most business leaders think it is. It is not inference costs or the elusive perfect model. The problem is data.
Your competitive advantage lies in your unique data. Unstructured data, which is data hidden in emails, PDFs, images and videos, is particularly valuable but very difficult to use. In order to leverage the full potential of their enterprise data for AI, companies need an intelligent data architecture to retrieve, prepare, and deliver both structured and unstructured data.
Although data is the fuel for AI, it is estimated that less than 1% of enterprise data is currently used by AI models. A full 90% of enterprise data is unstructured. A hybrid, open data lakehouse can help you optimize your AI and integrate your data into a variety of modern use cases. It combines all data types, simplifies integration and makes managing and controlling both structured and unstructured data easier than ever. It is therefore no surprise that it is becoming the preferred long-term data architecture for next-generation analytics and AI workloads.
As the importance of enterprise data has grown, so have the challenges associated with it. The sheer volume of data can be overwhelming, and it is often stored in silos within organizations. Furthermore, new data variants have complicated integration, while poor-quality data has reduced the effectiveness of AI.
Generative AI (Gen-AI) can help solve these problems, but it requires robust and flexible data architecture. The limitations of retrieval-augmented generation (RAG) currently prevent companies from realizing the value of unstructured data for Gen-AI. So, how can unstructured data be integrated into Gen-AI and traditional analytical workloads? The answer lies in using a hybrid, open data lakehouse.
A data lakehouse is an emerging architectural concept that combines the flexibility of a data lake with the performance and structure of a data warehouse. Most lakehouse solutions offer a lightweight query engine combined with a metadata governance layer over low-cost storage. These intelligent metadata layers facilitate the categorization and classification of unstructured data, such as video and voice data, as well as semi-structured data, including XML, JSON and emails.
IBM watsonx.data is the only hybrid, open data lakehouse designed for enterprise AI and analytics. It enables you to manage the entire lifecycle of enterprise data for AI within your data lakehouse, supporting the next generation of AI and AI-powered BI applications. Watsonx.data simplifies and scales the integration, management and governance of structured and unstructured data across on-premises, cloud and multi-cloud environments. It forms part of an open, modern data stack that leverages innovative open-source technologies and integrates with your existing data environment, without locking you into a specific vendor.
The challenges businesses face in leveraging their data for generative AI are significant. The key to competitive advantage lies in the ability to effectively integrate and manage both structured and unstructured data. IBM watsonx.data offers a hybrid, open data architecture that enables companies to unlock the full potential of their data. By combining the flexibility and performance of a data lake with the structure of a data warehouse, organizations can utilize their data more efficiently and significantly enhance the accuracy of their AI applications. Watsonx.data ensures that businesses can capture, enrich, and manage their data to meet the challenges of the modern data landscape.
Please contact our expert if you have any questions about watsonx.data!